How to get local results on ShopSavvy

The most compelling feature about ShopSavvy is NOT the ability to scan a barcode, instead it is the ability to expose inventory and pricing information from local retailers.  In the Android version of ShopSavvy our standard screen had a Web tab and a Local tab that exposed the number of results for each.  If the user scans an item that we don’t have a local result for we show “0″ as the number of results.  Over the past year we have regretted this decision as users will email us letting us know they aren’t pleased we don’t have local results.  In our iPhone version we fixed this issue.

In the iPhone version of ShopSavvy if you scan an item WITHOUT local prices we simply show a tab that says “Prices”.  If we have local prices we show the two tabs, i.e. Web and Local price.  By not calling attention to the fact that we don’t have a local price for an item we don’t get many emails from annoyed users relative to local results.  Of course, in our world, not many is hundreds so I thought I would explain how to get local results on ShopSavvy.

Most new users (i.e. the vast majority of support emails) download ShopSavvy at their house and begin scanning items they already to own.  Many of these items are grocery related and we don’t cover groceries very well (read more here).  The rest are old books and DVDs – many of these are still available online, but they are no longer in local stores.  These ‘DEMO’ scans often yield poor results, a) the items are no longer sold in local stores, b) they are of groceries and c) the barcodes are hard to read.  We have received hundreds of negative ratings from these users even though they have never actually tried to use ShopSavvy to shop.  My advice?  Use ShopSavvy when you shop – you will be surprised how helpful ShopSavvy can be.

The reason ShopSavvy performs well in retail stores is fairly obvious.  First, the items sold in one retail store are likely sold in other retail stores – meaning we will have local inventory and price.  Major local retailers carry between 10,000 and 100,000 items – this is out of millions of items.  Second, the lighting in retail stores is often far better than the lighting in your house – this means scanning will be faster.  Third, the barcodes are almost always printed on flat surfaces – this means scanning will be faster.  Trying to scan items in your house means you are scanning items that might not be currently sold, might have hard to read barcodes and scanning in low light.  Before you give us a poor review or rating, please actually use ShopSavvy when you are shopping for Christmas.

 

http://www.biggu.com/

via: http://www.biggu.com/2009/11/21/how-to-get-local-results-on-shopsavvy-2/

 

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Posted 17 days ago

Influencing an Election with Crowdsourcing

An article in the New York Times highlighted an interesting new political tactic: campaign resources are being used to promote certain newspaper articles online, such that they appeared at the top of a Google search for a candidate's name.

This makes for a powerful propaganda tool. For example, a Democrat could promote a negative article on her Republican challenger, such that it appeared #1 in Google for that person's name. Anyone searching for info on that Republican would get an eyeful of criticism, giving them something new to think about. The fact that a newspaper article (a supposedly objective source) is used as the target makes its impact even more compelling.

This is a great example of crowdsourcing - not just because many people were involved, but because many people's websites were being used for a focused task.

Miserable Failure

You might recall the story a couple years back, where Bush's White House profile became the #1 result for the search "miserable failure." (Yes - it's still there.) This is an example of Google bombing: a mischievous version of a marketing practice called search engine optimization (SEO).

SEO is a technique used by companies to get more visibility in search engine listings. One interesting aspect of SEO has to do with links between websites.

Search engines add-up links from other websites as a form of reputation scoring: CNN.com has a "better" score than NPR.org - not because it has better news, but because more websites link to CNN articles than NPR articles. Link scoring is Google's search sauce, and it's become standard practice for all search engines.

Link scoring is crowdsourcing at its best, because the crowd (the universe of websites) is largely unaware that their actions are being analyzed and used to serve some secondary purpose.

Gaming the System

Google bombing (and SEO in general) introduces a new twist: the idea that this "crowd" can be contacted, requested to link to a specific website in a specific way, and create an intentional outcome.

All of this brought to mind a discussion I recently had with one of the Amazon reps working with Mechanical Turk. They have a provision in their terms of service that prevents companies from using their workforce for promotional work. So you can't hire an army of Turk workers to build links from other websites.

I thought this seemed unduly restrictive, because I'm a search engine marketer and saw Turk's potential as a useful tool in my work. The rep explained that Amazon was trying to avoid having someone come-in and use their workforce as part of some "gaming" effort.

Given the New York Times article, I'm inclined to agree with the wisdom of that logic... if somewhat reluctantly :)

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Posted 23 days ago

Google Wave Use Cases: Education

Written by Richard MacManus


Google Wave is a much hyped new Internet-based communications and collaboration platform. It was announced at the end of May, released as a 'Preview' product shortly after and 100,000 more invites were made available at the end of September.

Early users reported mixed feelings. But one month after Google Wave was opened to tens of thousands of people, how are people using it now? What use cases are being discovered? Let's start with the education sector. We'll explore other use cases in upcoming posts.

What is Google Wave Again?

A quick reminder of what Google Wave is. In a nutshell, Google Wave is a new form of real-time communications. Google describes it as "equal parts conversation and document." In our first 'hands-on' post at the beginning of June, we described it as "real-time email with a big dose of IM built-in" - although we noted that "this only describes a small part of what Wave can do."

In a recent CNN profile, Wave creators Lars and Jens Rasmussen described it as making email "collaborative and instant."

Wave in Class

After searching some public 'waves,' we came across an educational wave. Entitled 'Wave in Class,' this wave was started by Loren Baum (a self-described "collaborative learning enthusiast" and graduate student at Ben Gurion University) and Sam Boland (a Politics student and "Tech Enthusiast" at Occidental College, Los Angeles).

The wave was started to explore concepts like "Collaborative Note Taking" and "Wave as a Debate Host." Nearly 100 people are included in the wave, ranging from teachers to PhD students to IT professionals to high school students.

This particular wave was framed at the start as being "a set of collaborative documents, supported by a chat."

As a note-taking tool, Samuel Boland wrote that "there appears to be a concensus that this [Google Wave] will work as a note-taking tool, the only disagreement is over how to implement it." Options for note-taking include voluntary extra-curricular groups, rotating in-class groups and small in-class groups.

A few users enthused later in the wave that "Google Wave combines a lot of the best features from different applications" - but with a real-time twist. It was noted that while Google Docs can be used to share notes and collaborate on assignments, with Google Wave students can collaborate in real-time. This could be important in education for things like notetaking, asking questions (a.k.a. a backchannel) and collaborative projects.

Another feature of Wave that would be useful for education purposes, according to this 100-person wave, is the play-back ability - "so instructors can see exactly who did what, and see the progression of ideas."

Will Wave Make Students Lazy?

One concern that seemed to pop up several times in the wave was that Google Wave could make it too easy for lazy students to get by. As Justin Neitzey succinctly put it: "I don't think kids should be allowed piggy back of the work of others."

This is a similar concern that some in the education system had with Wolfram Alpha, another innovative Web tool that is set to change the way education is delivered.

Manny Guendulay responded that "reading those notes and participating in the collaboration of those notes hold totally different of levels of thinking." He argued that "the person simply reading the notes (passively learning) has no chance to perform at the same level as someone who helped collaborate (active learning) on those notes, or even watched and read along while they were being created."

In other words, engaging with Google Wave - and the Web in general in fact - will lead to smarter, better performing students. That sounds reasonable to us, but time will tell for both Google Wave and Wolfram Alpha on that score.

Conclusion

Overall, it is clear that Google Wave has potential to be very useful in the education system, particularly as a real-time collaborative note-taking tool. Three students experimented with just that in a lecture; the resulting notes were said to be "more complete" than if Wave hadn't been used.

If you're interested in exploring other education waves, check these out:

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Posted 1 month ago

The Selling Of Google AdWords

Throughout 2005, the year after the company went public on NASDAQ, Google commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals. While part of this research – which the company probably still orders considering how important the business continues to be for Google’s bottom line – eventually finds its way to the Google AdWords product page, it’s interesting to gain some insight into what kind of studies the search giant commissioned and which conclusions the research agencies pulled from the data gathered from direct consumer surveys and other means.

Below are some screenshots from internal documents used by Google to gauge the importance of keyword search in purchasing decisions for industries like B2B technology, logistics, travel, healthcare, entertainment and more which we got our hands on. Bare in mind that this data is relatively old, with some of the research going back as far as March 2005. Nevertheless, it’s a fascinating look at how Google looks at its own core business and how it apparently uses the information weeded out by research agencies to better market AdWords and related services to the verticals cited above.

Below is a screenshot of a graph used in an internal Google presentation, showing survey data collected by Global Market Insite and Media Screen. The research agencies had conducted 300 web-based interviews with consumers that use the Web to research and/or purchase telecom services. In this case, they demonstrated that portals and retail shopping sites were rarely visited first by the surveyed persons when going online to research telecommunication services. 64% went to a search engine first, double the amount of people who answered that they’d visit the website of a telecom service provider before anything else.

The second chart lifted from the docs reveals the agencies also found that more than 70% of all survey respondents preferred Google for their product searching needs over other engines.

For the Beauty vertical, the survey also yielded some insightful data on which other influential information sources respondents indicated as important to them when purchasing beauty products on the Web. Topping the list were Print (49%) and TV (46%), closely followed by search engines searches and POS displays in stores (both 43%). Sponsored links in search results was surprisingly low in the list, with 12% of respondents saying it’s an important resource for them when buying skin care products, fragrances etc.

Google also researched why people use search engines, in this case with regards to people who browse the Web in search for health-related information. The results are likely similar for most major search engines, but what I found noteworthy – considering the topic of health – is that these persons definitely don’t use search engines primarily because they consider them to be trustworthy or sources for objective information.

Here are some embeds of full documents, namely research conducted on the B2B tech, entertainment and travel verticals.

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Posted 2 months ago

google to Real estate

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Posted 3 months ago

10 ways to access blocked Gmail at office, school, work

Accessing email using Gmail is daily routine for many web users. Usually, work / school places do not like open access to Gmail as it results in people spending more time checking personal stuff on Gmail. Incase IT guys at your place has blocked Gmail access, here are few ways to bypass it.


1. Use different access URL - Get started by using a different URL web address to access Gmail instead of using www.gmail.com. You IT admin might have forgotten to block some URLs.

 -  http://gmail.com or https://gmail.com
 -  http://m.gmail.com or https://m.gmail.com
 -  http://googlemail.com or https://googlemail.com
 -  http://mail.google.com/mail/x/ or https://mail.google.com/mail/x/

2. Use Proxy websites to get through – There are thousands of proxy websites which can be used to access Gmail blocked in office, school or at work. See lists: here, here and here.

3. Download Gmail messages using Email ClientInstead of web browser access of Gmail, you can configure an Email client to download Gmail messages. You can use Outlook, Apples Mail, Windows Mail, Thunderbird. [See setup details here]

4, Access Gmail via Google Desktop - If you have permission to install software on your work computer that installing Google Desktop might serve the purpose. You can access Gmail using this application without getting into restrictions imposed by IT admin at your place – might just work!

5. Create password free Gmail feed - We have already disccused in detail about web service called ‘FreeMyFeed’. It allows you to generate password free RSS Feed which can be used to access Gmail contents in a web based RSS reader. Note: use discretion while sharing login details.

6. Access through iGoogle - You can try to access Gmail using iGoogle login URL [http://www.google.com/ig]. After login you can see latest Gmail messages on the left sidebar.

7. Use a website with Gmail Lite installed - You can use 3rd party websites (risky thing) which Gmail Lite software installed. Bump into few of them here at Google Search.

8. Access Gmail from Google Talk - If you have Google Talk installed on office computer, click the Gmail icon next to view button on Gtalk window. This might work, if your IT guys were too lazy to block it.

9. Make friends in IT department - If nothing works, how about getting little friendly with IT department staff? They might relax Gmail blocking for sometime so that you can get over Gmail addiction. Give it a shot, might work – we are humans!

10. Over to you - If none of the above work in trying to access blocked Gmail at work, office or school – give credit to your IT guys, they are very smart! Now its over to you, do you know any other way to get over blocked Gmail? Let us know by adding a comment.

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Posted 3 months ago

Google accounts on Twitter

Like lots of you, we've been drawn into Twitter this year. After all, we're all about frequent updates ourselves, and there's lots happening around here that we want to share with you. Of course, we enjoy watching, and contributing to, the tweetstream (we hope you find our tweets useful, too). Because there are many programs and initiatives across the company, we've got a number of active accounts. Here's a list of the current ones. We'll update this list from time to time.

twitter.com/Google - our central account
twitter.com/Blogger - for Blogger fans
twitter.com/GoogleCalendar - user tips & updates
twitter.com/GoogleImages - news, tips, tricks on our visual image search
twitter.com/GoogleNews - latest headlines via Google News
twitter.com/GoogleReader - from our feed reader team
twitter.com/GoogleVoice - updates & info on Google Voice*
twitter.com/iGoogle - news & notes from Google's personalized homepage
twitter.com/GoogleStudents - news of interest to students using Google
twitter.com/YouTube - for YouTube fans
twitter.com/YouTubeES - en Espanol
twitter.com/GoogleAtWork - solutions for IT and workplace productivity

Geo-related
twitter.com/SketchUp - Google SketchUp news
twitter.com/3DWH - SketchUp's 3D Warehouse
twitter.com/Modelyourtown - 3D modeling to build your favorite places
twitter.com/EarthOutreach - Earth & Maps tools for nonprofits & orgs
twitter.com/GoogleEarth - updates from the Google Earth team*
twitter.com/GoogleMaps - uses, tips, mashups
twitter.com/GoogleSkyMap -Android app for the night sky

Ads-related 
twitter.com/AdSense - for online publishers
twitter.com/AdWordsHelper - looking out for AdWords questions and tech issues
twitter.com/AdWordsProSarah - Google Guide for AdWords Help Forum
twitter.com/GoogleAnalytics - insights for website effectiveness
twitter.com/GoogleAdBuilder - re building display ads
twitter.com/GoogleAdManager - info on managing online ads & inventory*
twitter.com/GoogleAffiliate - info for publishers from Google network advertisers*
twitter.com/GoogleRetail - for retail advertisers
twitter.com/GoogleTVAds - info on our digital system for more measurable TV advertising*
twitter.com/TechnologyUK - for U.K. tech advertisers
twitter.com/UKretail - for U.K. retail advertisers
twitter.com/creativesandbox - for advertising agencies*
twitter.com/InsideAdWordsDE - for German AdWords customers
twitter.com/GoogleAgencyDE - for German ad agencies
twitter.com/AdSensePT - info for Portuguese-language publishers
twitter.com/AdWordsRussia - AdWords news & tips in Russian
twitter.com/DentroDeAdWords - Spanish updates from the Inside AdWords blog
twitter.com/AdWordsAPI - AdWords API tips

Developer & technical 
twitter.com/GoogleResearch - from our research scientists
twitter.com/GoogleWMC - Google Webmaster Central
twitter.com/GoogleCode - latest updates for Google developer products
twitter.com/GoogleData - Data APIs provide a standard protocol for reading and writing web data
twitter.com/app_engine - web apps run on Google infrastructure
twitter.com/DataLiberation - our initiative for complete import/export of all data
twitter.com/GoogleMapsAPI - about using Google Maps embedded in websites
twitter.com/GoogleIO - Google's largest annual developer event

Culture, People 
twitter.com/googletalks - notes from our @Google speaker series
twitter.com/googlejobs - the voice of Google recruiters

Country or Region 
twitter.com/googlearabia - news from the Google Arabia Blog*
twitter.com/googledownunder - Google activities in Australia & New Zealand

twitter.com/googlebrasil - News & info for Brasil*
twitter.com/googlecanada - News & notes from Google Canada*
twitter.com/GoogleDE - Google in Germany
twitter.com/GoogleKorea - News & notes in Korean*
twitter.com/GoogleLatAm - Latin America (en Espanol)
twitter.com/GooglePolicyIt - Notes on Google policy issues in Italy

Update: Additions indicated by *

Posted by Karen Wickre, Google Blog & Twitter Team

 

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Posted 4 months ago

Google Latitude on your iPhone

Earlier this year we announced Google Latitude, a service that lets you and your friends share your locations with each other. You control who gets to see your location and where on the map you appear to others. Today, we're releasing Google Latitude for iPhone and iPod touch, available in the Safari browser.

Visit google.com/latitude from your device to start using Latitude. Add a bookmark to your home screen to quickly launch Latitude. Just open Latitude in Safari and tap the + icon > Add to Home Screen > Add. For more details, check out the Google Mobile Blog.

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Posted 4 months ago

Crowdsourcing Delivers Personalized Innovation

The new dimension of innovation is about having customer as an integral part of the system. Firms can no longer afford to stay separate from customers and still come up with great innovations. The success of social media websites (like Facebook) is frequently attributed to engaging customers in the creation of new innovations - also referred to as crowdsourcing.

The topic of innovation is multi-dimensional, which no firm in the globe can afford to ignore today. Being innovative is necessary to stay competitive in the business. The new age of innovation has a lot to do with making the customer an integral part of the innovation system by engaging and involving them with the product or service that the firm is working on.

This is all the more true with consumer-targeted social networking sites like Facebook, where the users drive how the product should look. The customer-centric innovation started off with creating and opening up a software development kit (SDK) for anyone to create and host their applications. 

Want to get a real experience with what we are talking about? Just login to your Facebook or Orkut profile and click on the "applications" link. You will see an array of cool stuff in the form of quizzes, music, games, etc. Who do you think has developed them? Do you think Facebook or Orkut has enough employees to develop thousands of these applications? Definitely not!

It is done by enthusiastic folks around the globe with decent web programming knowledge. They downloaded the SDK, developed the app and hosted it all for free. The buck doesn't stop there. After it gets uploaded, the importance of these applications is decided by other users. As more folks add a particular application to their profile, its rating goes up. If the application is not interesting enough for the community, it gets automatically pushed down the stack. From the user's perspective, they can choose and install applications of interest to them, thereby 'personalizing' their profile. This is the real power of crowdsourcing - consumers as creators.


According to Wikipedia, crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call. In the context of social networking, the crowdsourcing goes beyond outsourcing, where users become voluntary creators to benefit of the community.

By democratizing their SDK, firms like Facebook benefit greatly by harnessing the innovative ability of anybody in the world. This breadth of innovation is impossible to groom and sustain within the confines of the firm's employees. Also, the cost of making such innovation happen inside the organization is extremely high compared to crowdsourcing.

On a larger scale, the idea of crowdsourcing has been harnessed by Apple (iPhone) and Google (Android) - these firms designed a monetization model allowing developers to host their applications and quote a price. When users download the developer's application a portion of payment goes to the developer. 

In his recent work on 'New age of Innovation', renowned management thinker C.K.Prahalad calls this phenomenon as 'N = 1 R = G'. In order to provide one unique user experience (N = 1) firms need to leverage resources (R) globally (G). It is mainly because every consumer has his unique preferences when using a product, which cannot be satisfied by the firm hiring more people. This new school of thought is much different from the previous generation of technology products where every feature was developed by the firm in a closed development environment. In this new age, the role of the firm is to create a platform and leave it open for consumers to create the applications they want. 

So, next time you are set out to innovate something, ask yourself: 'Am I involving my customers in the process?'

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Posted 4 months ago

Google's Wave: 'Rethinking How People Work'

                    Google Wave a new Buzz word in IT world, Google Wave is a new model for communication and collaboration on the web, coming later this year.What is a wave? A wave is equal parts conversation and document.People can communicate and work together with richly formatted text, photos, videos, maps, and more.

I posted an article in my Wordpress Blog few weeks ago http://dharshanaidu.wordpress.com/2009/06/14/google-wave/ the continuation the blog is this article

http://code.google.com/apis/wave/

Google co-founder Sergey Brin says not many established companies would 'completely rethink' how their products should work.

Like a slow-moving tsunami, the impact of Google's Wave announcement here Wednesday might not be felt for some time, but it has the potential to disrupt the traditional Web communications landscape. 


Google's co-founder and president Sergey Brin is bullish on the potential of the communication/collaboration system unveiled here at the company's Google I/O conference. Wave is a browser-based, online communications environment that combines features of e-mail, instant messaging and collaboration software. It's currently in a limited private beta for developers. 

Google (NASDAQ: GOOG) is encouraging developers to test and develop enhancements for Wave that will offer hooks that allow it to be embedded in blogs and social networks. Wave, based on an open source model, was developed using Google's Web Toolkit. More details were posted in a 
Google blog by co-creator Lars Rasmussen. 

"There aren't many companies that can completely rethink how their products should work. I'm very excited," said Brin.

In a press conference following the rollout, Wave's developers and Brin and vice president of engineering Vic Gundotra, fielded questions on how the system was created as well as technical (e.g. it will offer offline access from the browser) and competitive issues. On the latter point, Gundotra was asked how Wave stacked up versus systems like Microsoft's Sharepoint.

"This thing has greater breadth because of its real-time nature and openness, unlike Sharepoint, and there's a federation model and the entire stack is built in the Web," he said.

However, Gundotra and others repeatedly emphasized Wave is at an early, pre-release stage and no decisions have been made about issues like marketing, distribution or positioning. While many of Wave's features can legitimately be described as cool, widespread adoption depends on convincing users to move away from e-mail and other traditional communication platforms.

Google's Vic Gundotra, Lars and Jens Rasmussen

 

"When you talk about the younger generation, that's what gives a system like Wave hope," Greg Sterling, analyst with Search Engine Land me in mail "They're already using social networks as a replacement for e-mail and when you look at what's happening with Twitter, the trend is toward the kind of real-time communications systems like Wave offers."

In some ways, Wave is more real-time, or instant, than instant messaging. You can have multiple instant message sessions from within Wave and see what the sender is typing before they're finished. Ironically, the early text-based Unix Talk of decades ago worked this way, noted Wave's Lars Rasmussen. "It's more interactive, you're not waiting," he said.

How Wave came to be

Wave's development path, if not unique to Google, certainly highlights the flexible outlook of its top management.

When Rasmussen and his brother Jens pitched the idea to Brin and co-founder Larry Page, they didn't provide much detail. "The use case? There was nothing," laughed Brin. "They just said they were going to build this cool thing that will change communication."

 

The Rasumussens had leverage, though: a track record following the successful launch of an earlier creation that became Google Maps.

"When Google Maps came out, it was on the edge of browser capability, with the ability to drag maps around," recalled Brin. "What we're seeing in Wave today is on the edge of browser capability, they've pushed the limits. I think you'll see a level of interaction you haven't seen previously in the browser."

Lars Rasmussen said they were inspired to do Wave to simplify communication. "With today's tools if you want live interaction you need an instant messaging client and a document editor with rich format capability. But we prefer a world where everything's available to you right while you're doing live communications.

"E-mail is an incredibly successful protocol, but with the [technology] advances since then, we think we can do better."

Now that the cat's out of the Wave bag, interested users will just have to wait for the closed beta period to finish and the service is deemed ready for public release.

Perhaps the biggest surprise beyond Wave's announcement was that Google was able to keep its development under wraps until today. It no doubt helped that the Rasmussens and their team operated out of Sydney, Australia, though Lars did say about 3,000 Googlers have been using a test version of Wave for awhile.

 

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Posted 4 months ago